Having marketing interview questions prepared is an important part of the hiring process. At each stage as you speak to new leaders, you will be expected to ask relevant questions. This not only demonstrates that you’re genuinely interested in the opportunity, but also it helps offer a more natural conversational flow. The importance and expectation of this arguably increases as the marketing position becomes more senior.

“Interview success is all about effective preparation. If you wing it—no matter how confident you are—you’re likely to ramble, cite bad examples, and come across as disorganized and unprepared, which you are!” says Joel Schwartzberg, author of Get to the Point!, who writes about professional communications for magazines including Fast Company and Harvard Business Review. “To best prepare for an interview, you must exercise both your mind and your mouth. Conceive your skills, interests, examples, and passions in advance and transition them into answers, then practice saying them aloud as if being asked. This approach is the best way to ultimately demonstrate that you can both conceive ideas and express them effectively.”

While hiring managers and HR recruiters typically provide the opportunity to ask questions near the end of an interview, others may prefer to spend more time discussing the role and answering your questions upfront. Some may even expect you to drive the discussion. In either scenario, it’s critically important to arrive prepared.

  • Research the company and the role you applied to
  • Have your resume ready
  • Know who you will be meeting with, and take some time to see their online presence, such as their LinkedIn profile
  • Be ready to talk about your professional and educational background
  • Know how to answer questions, such as “can you tell me more about yourself?” and “why do you want to work here?
  • Have your marketing interview questions prepared and ask new ones as they come to mind
  • Have a pen and paper ready to take notes, and consider using a tool, such as Trello, to keep track of all the details and next steps

The followIng interview questions are meant to serve as a helpful guide in getting started and for idea purposes. Each role is unique, and as such your questions should also reflect that. While asking three questions is oftentimes considered the norm, it is best to have at least five ready. Don’t be surprised if some get answered even before you have the opportunity to ask.

Interview questions to ask a company CEO, founder, or C-Suite executive

  • What are your top (1-3) business goals or objectives over the next 1-3 years?
  • What are some of your biggest challenges that you’re facing today?
  • Where do you see marketing making the biggest impact, and what’s most important to you?
  • In your opinion, how has the pandemic changed the adoption of the technology?
  • Which key trends do you predict will have the biggest impact on the industry?

“As a recruiter and professional that has worked in the start up space, I can say that interviews are not going to be conventional. You could be interviewed in a restaurant, at the grocery store or on the bus. Most business owners are not interested in the aesthetics but more importantly in an individual who is able to challenge the status quo with out of the box ideas, ask questions that would make them think and give them reasons to see a situation from different perspectives,” explains Veronica Alfred, Global Talent Acquisition Specialist at a top tech talent company.

Company culture interview questions

When speaking with recruiters or Human Resource (HR) leaders, it may be more effective to ask broader questions about the business, while getting specific on topics related to the company culture and ways in which employees collaborate.

  • What do you enjoy most about working at (company name) and also the industry?
  • How does (company name) enable team collaboration? What tools or technologies are used for this purpose?
  • How would you describe the company culture?
  • How has Covid impacted the business and the way employees work?
  • Since marketing is a “shared service” that works with many other teams across the company, which departments does marketing interact with the most?

Marketing interview questions to ask your potential manager

All of the above marketing interview questions can be asked, in addition to the following:

  • What does your current internal marketing team structure look like, and how do you balance this with external agency or freelancer support?
  • What are your top performing channels in generating pipeline and revenue for the business?
  • How do you maintain or enhance customer loyalty and drive upselling opportunities?
  • Of all the people who’ve worked for you, how many have been promoted, and how did you help them get there?
    • This question can help reveal a lot about how a manager develops and supports people. The best manages will have specific examples on how they did this.
  • Can you share a time when an employee gave feedback on something that could be improved or changed, and how did you manage this feedback?
    • This can reveal how they accept and implement feedback (or not). The best managers make people feel heard, understood, and respected when accepting feedback.
  • What leadership development opportunities exist at the organization?
    • This reveals how the company is investing in their leaders.

Wrap-up interview questions and communications

Further to expressing your interest in the opportunity, it’s a great idea to ask for information on the process and related detail if the next steps haven’t been shared yet.

  • Should you choose to move forward with my application, what are the next steps in the process?
  • When are you looking to make a hiring decision?

After completing each marketing interview, remember to send a follow up thank you communication, ideally within the first 24 hours. Your email should make your interest in the company and position clear. It’s also recommended to include some detail on what was learned or discussed during the interview, as a result of the on-point marketing interview questions asked.

While these suggestions can help kickstart the conversion, it’s only scratching the surface. Leave a comment below to offer your recommendation or new idea.

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